The Wonderful World Wide Web (and its websites)
TL;DR
- > The World-Wide Web is literally an international interactive canvas.
- > Websites are still the most expressive, functional and accessible digital representations of a brand or idea.
Digital Platforms for Brands and Ideas
There’s only a handful of places where brands can express themselves digitally:
- > Social media - restricted by design, restricted in content, audience and control
- > Emails - heavily restricted in functionality and design
- > Apps - arguably as free as the web, but with signifigant development overhead and friction
- > Chat apps - good for content and connection, not much else
- > Websites - read on…
But websites are boring…
It’s easy to browse the web and come to the conclusion that you can’t do much with it.
Most websites look the same and most websites behave the same. After all, most websites you’ll come across have either been created from a template (think , , ) or entirely . Every shop has the same cart icon and every site has the same soul as the next.
While this isn’t exactly an issue - just don’t be fooled into thinking that the web is a restrictive environment.
An Infinite Canvas with Total Freedom
In reality, the web is one of the least restrictive platforms for building digital experiences! As builders we have complete control over the , and .
Which is really wild if you think of it from an engineering perspective.
The web is a digital platform in which users across the globe can interact with and experience the same website on vastly different devices, using different browsers, on different CPU architectures, different GPUs and can experience it all in a different language.
That’s an absolutely Herculean feat that perhaps we take for granted.
How can the web be boring when it’s literally:
International Interactive Canvas
The Wonderful World Wide Web (and its websites)
For proof - take a second to browse our collection of from the World Wide Web. Here is our current favourite from the brilliant :
I don’t know about you but I find that all pretty damn inspiring!
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